Wed.Dec 16, 2020

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Retail Data: Should Retailers Share it? When and How?

Mike Anthony

Many retailers gather data about the people who shop in their stores. A lot of data. Whether it is transaction data from the point of sales (POS data) or data scraped from loyalty card members. And online retailers are collecting even more data, covering every step shoppers make through their sites. There is no doubt that it is potentially valuable.

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Pop-up Stores Generate Buzz

Scrube

One of the primary benefits of pop-up shops is that they help a brand generate buzz. Pop-up retail establishments are often fantastic marketing tools because they tend to draw attention from crowds. People are interested in the sudden existence of a store, especially if they look unique — for instance, a shipping container. More companies are using pop-ups as a marketing tool for brand extension.

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Retail Data: Should Retailers Share it? When and How?

Mike Anthony

Many retailers gather data about the people who shop in their stores. A lot of data. Whether it is transaction data from the point of sales (POS data) or data scraped from loyalty card members. And online retailers are collecting even more data, covering every step shoppers make through their sites. There is no doubt that it is potentially valuable.

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Ermenegildo Zegna, London

Retail Store Windows

As this is the season for giving it was great to see that this brand are doing just that. Support the Reforestation in Oasi (its in Northern Italy in case you were wondering) is their strap line right now and apparently the founder has planted over 500,000 conifer trees already (we cant imagine that he did it personally of course) and a noble cause it is too.

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From Data to Decisions: Maximizing Retail Potential with AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and guest speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.