Headlines

Nina Ricci Closes Paris Flagship

The store opened in 1979 and will be taken over by Paco Rabanne

Published

3 years ago

April 16, 2021

VMSD Staff

Nina Ricci is closing its Paris boutique flagship as the retailer transitions to a digital focus, reports WWD. The store opened in 1979 and will be taken over by Paco Rabanne.

Ricci said in a statement to WWD: “Given a very unstable worldwide situation and ‘new normal’ stakes, we made the bold choice to accelerate Nina Ricci’s new vision processes, which will be all about one brand, digital first and approachable luxury.”

Creative Directors Lisi Herrebrugh and Rushemy Botter of Nina Ricci told WWD that the retailer plans to roll out its “digital creative direction” this fall.

VMSD Staff

Drawing on more than 125 years of history serving the retail design market, VMSD magazine provides retail professionals with the most up-to-date, innovative retail design ideas and industry news through its industry-leading magazine, website, social media channels and bulletins.

click to Comment(Comment)

Up Next

Home Depot Opens Distribution Centers

Don't Miss

Bezos: Amazon Needs Better Vision for Creating Value for Employees

MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design