Lids unveils first NBA physical stores in Australia
Inside Retail
AUGUST 4, 2022
American sports retailer Lids – which operates the US NBA’s flagship stores – has opened Australia’s first, in Melbourne, Victoria with a second planned for Sydney later this year. Both stores will sell a range of official NBA and WNBA team and league-branded merchandise and memorabilia, including exclusive hyperlocal NBA products, apparel, headwear, jerseys, sporting goods and collectibles from brands such as Nike, New Era, Mitchell & Ness and Wilson.
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