The story behind Australia’s first online homewares supercentre

Australia's first, online homewares supercentre aims to help traditional retailers compete in the eCommerce space. Supplied
Homemakercentral aims to help traditional retailers compete in the eCommerce space. Supplied
Established bricks-and-mortar retailers such as Barbeques Galore, Beds n Dreams and Linen House are some of the first brands that have joined a new online homewares supercentre: Homemakercentral. Intended to be a digital companion to traditional homeware shopping centres, the marketplace was created by Bill Gremos, who identified that traditional retailers had to scramble and fight for online attention. Gremos – who founded and was previously the CEO of the Decorug retail group  – told

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