Foodspring, a leading innovator in the field of fitness nutrition, is set to redefine the way we think about taste and nutrition in its upcoming “Feed Your Fit” campaign, launching on September 13th and spanning for the coming months. The campaign marks a new brand direction for foodspring, aiming to establish itself as the preferred nutritional partner for those who lead active lives, emphasising that taste and convenience are non-negotiable.
At its core, “Feed Your Fit” embodies the concept of nurturing personal fitness goals through foodspring products. The term “feed” signifies the appeal and nutritional richness of foodspring’s range, while “your fit” encapsulates the diverse fitness aspirations of individuals. foodspring proudly takes its place as the unwavering companion in this multifaceted journey, supporting individuals in their unique paths to wellness. This campaign is a testament to foodspring’s commitment to enhancing the connection between taste and nutrition while championing individualised fitness pursuits.
Lia Luckfiel, brand narketing director at foodspring, shares her enthusiasm, stating, “At foodspring, we’re thrilled to launch the ‘Feed Your Fit’ campaign. It’s all about embracing the joy of great tasting products while pursuing your fitness goals, no matter what those goals are. We’re here to empower individuals on their journey to a healthier and more active life.”
Furthermore, foodspring recently welcomed a new CEO, Christian Bubenheim. With his deep omnichannel, digital consumer expertise and leadership experience, Christian is well-positioned to take foodspring to the next level as a leading player in the active nutrition category, ensuring foodspring’s new brand direction, which is mirrored in the ‘Feed Your Fit’ campaign, is a success.
The “Feed Your Fit” campaign will be rolled out across Instagram, Facebook, and YouTube. These platforms will allow foodspring to connect with individuals by showcasing the benefits of the products through a series of educational and motivational content.