Shopify is betting big on AI, and small businesses stand to benefit
Inside Retail
FEBRUARY 11, 2025
Heather Perry made a bold bet before last year’s holiday rush: switch all e-commerce operations of her family-owned roastery, Klatch Coffee, to Shopify. The 42-year-old small business CEO from Southern California was drawn to the Canadian company’s artificial intelligence-based services that automate routine tasks such as generating discounts and product descriptions, its improved customisation tools and a broader suite of apps. “Running the business from scratch during the hol
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