How to plan for more retail disruption and drive customer experience
Inside Retail
JULY 26, 2021
Your brand is whatever your customer says it is. Whether responding to a transactional survey, sharing an experience in a group chat (or Zoom), leaving a public Google review, or streaming a live unboxing of your product on TikTok – customers are advocating for or detracting from your brand in new and countless ways. These customer experiences can either infuse others with a desire for the same shopping euphoria or cause would-be customers to distance themselves from your brand.
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