Headlines

Walmart+ to Offer Subscribers Early Access to Deals

Members to shop Black Friday deals four hours early

Published

3 years ago

October 19, 2021

Walmart+ to Offer Subscribers Early Access to Deals — Courtesy of Walmart

With supply chain concerns top of mind for holiday shoppers, Walmart (Bentonville, Ark.) will offer subscribers to its new Walmart+ service the opportunity to be first in line for Black Friday deals, reports CNBC. Those customers will be able to begin shopping four hours before the sales officially begin through the month of November.

Walmart hopes to increase membership in the subscription service by offering the early access given that, per Accenture, one-third of holiday shoppers are concerned about stock availability during the holiday season.

Deutsche Bank estimates 32 million households have signed up for Walmart+ membership, though the retailer will not disclose that actual figure.

MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design