How rugby, data and French ban on swim shorts has boosted Budgy Smuggler
Inside Retail
APRIL 27, 2023
Despite Australia being firmly into autumn, Budgy Smuggler isn’t going into hibernation until the temperature rises. Rather, the Australian swimwear company – which also has an accessory and apparel line – has big plans at home and abroad. The brand sold 100,000 swimwear products over summer – representing a 50 per cent sales increase on the previous year – and is set to open a satellite office in France next month.
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