Step One has partnered with surf rescue services provider Surf Life Saving Australia (SLSA) with the launch of a bespoke underwear range for surf lifesavers.

The brand claims that its breathable underwear can help prevent chafing and will keep lifeguards comfortable. It will also donate $5 to SLSA for every pair sold.

“We have set out to understand the science of underwear because we believe that a good day starts with good undies,” said Step One founder Greg Taylor.

“We have created technical garments that prevent chafe and ride up, and our lifesavers need and deserve it.”

Step One will also invest in promoting water safety messages to help reduce drownings this summer.