Connect with us

Headlines

Lego Develops Brick Made from Recycled Plastic

The toy brand expects to bring them to market in 18 to 24 months

mm

Published

on

Lego (Billund, Denmark) has released a prototype of its classic brick made from recycled plastic sourced from plastic bottles, according to Reuters. The toy maker expects to begin selling the bricks in 18 to 24 months.

“We are super excited about this breakthrough,” said Tim Brooks, Lego’s VP of environmental responsibility. “We want our products to have a positive impact on the planet, not just with the play they inspire, but also with the materials we use.”

Nearly 150 engineers have spent the past six years testing alternate materials ranging from plant-based to recycled plastics. Lego uses 100,00 tons of plastic in its products annually. A one-liter plastic bottle can produce about ten Lego bricks.

Advertisement

FEATURED VIDEO

MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design

Promoted Headlines

Advertisement
Advertisement

Subscribe

Advertisement

Facebook

Most Popular