Encona gets spicy with festive radio competition

By Tony Corbin in Grocery 2nd December 2022

One of the UK’s leading hot sauce brands has teamed up with one of the nation’s most popular soul music radio stations for a festive competition giveaway.

Encona, the range of cooking and table sauces available in eight exciting flavours and three marinades, covering a wide range of heat levels from the mild Thai Sweet Chilli Sauce, has teamed up with Mi-Soul radio station for a Saucy Christmas Campaign.

From 5-12 December, listeners to prime-time shows on Mi-Soul will have the opportunity to win Christmas hampers filled with products from Encona and Grace Foods UK, the UK supplier of Caribbean food and drink.

The star prize being drawn on the drive-time show on Monday 12 December about 6pm.

The big festive prize is a Thai cookery experience in one of the best Thai cooking schools in the UK, School of Wok.

The winning pair will learn all about how to cook the best pad Thai plus a few other Thai dishes followed by dinner for two at the very popular Thai restaurant Som Saa in Shoreditch, London and a luxury overnight stay in a top London hotel.

Talking about the campaign, Encona marketing manager Vandu Patel said: “What a way to end the year with another great radio campaign with our 2022 broadcast partner Mi-Soul. Hampers packed full of Encona and Grace products to give real Caribbean flavour to anyone’s Christmas dinner table! And the overnight stay in London and a full day’s Thai cookery class as the star prize.

“2022 has been a big year for Encona with a rebrand and the launch of three new marinades – Moroccan Harissa, Korean Bulgogi and Jamaican-style Jerk – in 375 Tesco stores, and 2023 looks even better, so watch this space.”