“Fresh, modern and relevant”: Strand CEO Felicity McGahan talks rebrand
Inside Retail
NOVEMBER 9, 2022
The iconic Australian fashion and travel bag company has changed its name from Strandbags to Strand as part of a modernisation strategy that will affect every element of the business. It follows 20 per cent growth for the brand compared to pre Covid-19 levels, with an eagerness to fly, as well successful initiatives, generating foot traffic and sales.
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