Private Label: Six key strategies for brands to compete
Mike Anthony
MAY 7, 2022
In the battleground that is retail today , retailers are turning to new (and old) strategies to win. Private label has been around for decades, but in recent times, around the world, I’ve seen a significant rise in the use of private label as a key retail strategy ( check out this recent article about Target as an example ). We are seeing private label being used aggressively comparing prices versus leading brands (see image).
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