Talking Retail Grocery and product news for independent retailers
The fund will see the supermarket donate £250,000 to help organisations as they prepare to face heightened demand on their services.
It builds on Aldi’s partnership with community engagement platform Neighbourly, which enables all of Aldi’s 980 UK stores to donate surplus food all year round.
Aldi will also be introducing new signs in stores this Christmas to tell customers which items foodbanks need the most.
From early December, shoppers who want to donate to foodbanks will see logos on shelves by in-demand items, such as baked beans, teabags, and toiletries, which can then be dropped at the food donation points next to checkouts.
Liz Fox, corporate responsibility director at Aldi UK, said: “We know Christmas is already a particularly challenging time for many, but this year is understandably going to be even tougher for a lot of households.
“That’s why we’re more committed than ever to doing what we can to give back. We want to make food accessible for all and hope both our additional funding and donation drive will help to make a real difference.”
Steve Butterworth, chief executive of Neighbourly, added: “Without the support of the public and businesses like Aldi we would be unable to help those in need.
“Within our network, there are many charities and community groups that will be able to put this funding to good use, to support families that are struggling.”
