Nisa retailers offered personalised marketing for charity efforts

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Nisa’s Making a Difference Locally (MADL) charity has launched a system that helps retailers download personalised posters to highlight to customers the support they have given to good causes.

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The range of resources has been made available through Canopy, a set-up that enables Nisa’s retailers to log in, select materials to download and either print off to use as posters in-store or publish on their own digital channels.

MADL’s marketing manager, Helen Walker, said: “We have worked hard to develop this platform and in doing so have given our retailers access to a great choice of templates for them to use according to their own needs.

“Opening Canopy up to them means they are always on brand but at the same time can personalise their marketing, whether that is including a logo, adding photographs or changing sizes.”

The set-up of the system has been helped by Nisa’s design agency, ITG.