Nomadic expands into protein puddings

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Yogurt producer Nomadic Dairy has made its first foray into a non-yogurt category with two protein puddings, launching this month in Spar stores.

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The two flavours – vanilla and chocolate – will then go into Morrisons in early January 2023.

Each 200g pot contains 20g of protein, is low in fat and contains no added sugar.

In yogurts and potted desserts, the “active health” segment has recently seen the biggest increase in volume sales – up by 4.4% and is now worth £83.3m, according to market analyst Kantar.

Bethan Miles, brand manager at Nomadic, said: “We are keenly aware of the shift in protein products’ appeal, which has significantly expanded consumer demand.

“Whether people are gym-goers or just plain busy, these protein-packed puddings represent functional but easy and great-tasting additions to on-the-go diets.

“Our competitive edge is a focus on taste, which we think has almost been an afterthought for others.”

Nomadic Dairy Protein Puddings have a recommended retail price of £1.89 for a 200g pot.