Managing retail touchpoints for a positive customer experience
Retail Focus
NOVEMBER 28, 2022
The retail environment has witnessed many changes during the past couple of years. Having found out that “traditional” management tools have become less relevant, brands were forced to rethink their processes to survive, stay relevant and true to their audiences. . During and following the pandemic, retail formats have changed on several levels. On the one hand, operational changes and on the other hand, changes linked to the user experience.
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