An Australian-first citywide digital marketplace has been launched in Adelaide, allowing South Australians to shop through a range of retailers and have their orders delivered the next day.

Delivered by the Adelaide Economic Development Agency (AEDA)  through the City of Adelaide, ByADL is an online platform that brings together more than 60 city retailers in categories including fashion, health and beauty, jewellery, homewares, toys, and food and beverage.

“From the city to your door, ByADL will provide convenient, 24/7 shopping with next-day delivery,” said Ian Hill, managing director at AEDA.

South Australians can visit the website, shop from retailers in one transaction, and receive their orders the following day within 50km of the city.

Some of the brands available in the marketplace include: French Laundry, Nowa The Label, Rundle General Store, Have You Met Charlie, Jam Factory, LOC Bottle Shop, and Miss Gladys Sym Choon. 

Retailers in the CBD and North Adelaide are encouraged to list their products for sales to reach new and more customers.

The commission fees are said to be priced at 5 per cent for maintenance and tech support.

The e-commerce platform used in the digital marketplace is Shopify, so retailers who use it can access an additional sales channel and utilise the marketplace’s campaign activities.

Hill added that they understand that shoppers can’t always make it in-store, so that platform brings the city retailers to them via their mobile phone or computer.

 “This is a game changer,” he added.

The AEDA has partnered with South Australian-owned and operated tech businesses Arcadier and logistics The Courier App to develop and operate ByADL.