Patagonia founder gives away company to help fight climate crisis
Inside Retail
SEPTEMBER 15, 2022
Yvon Chouinard, the billionaire founder of the outdoor apparel brand Patagonia, said he is giving away the company to a trust that will use its profit to fight the climate crisis. Instead of selling the company or taking it public, Chouinard, who became famous for alpine climbs in Yosemite National Park and has a net worth of US$1.2 billion, is transferring his family’s ownership of the company to a trust and a non-profit organisation. “Each year, the money we make after reinvesting
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