Headlines

Taco Bell Introduces 2-Story Concept with 4 Drive-Thru Lanes

New design offers a “skip the line” solution for mobile customers.

Published

3 years ago

August 19, 2021

VMSD Staff

Taco Bell Introduces 2-Story Concept with 4 Drive-Thru Lanes — Taco Bell Defy

Taco Bell Defy

Taco Bell (Irvine, CA) is rolling out a new two-story concept called “Taco Bell Defy” that features four drive-thru lanes, Retail Wire writes.

The kitchen will be located on the second level where orders are prepared to send below for pickup. Three of the drive-thru lanes will be dedicated to mobile or delivery-order pickups, a “skip the line” solution for customers who order from the Taco Bell app or a third-party service.

The article explains the procedure for mobile customers:

After scanning their order via a QR code at a digital check-in screen, “they then pull forward to the pickup area and their food is delivered via a contactless proprietary lift system from the elevated food-prep area. Two-way audio and video technology lets customers interact directly with the food-prep team above in real time.”

Read more at Retail Wire.

VMSD Staff

Drawing on more than 125 years of history serving the retail design market, VMSD magazine provides retail professionals with the most up-to-date, innovative retail design ideas and industry news through its industry-leading magazine, website, social media channels and bulletins.

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