Headlines

L Brands Spinoff Approved, Name to Change

L Brands will shed its name and become part of the Bath & Body Works banner.

Published

3 years ago

July 12, 2021

VMSD Staff

L Brands Spinoff Approved, Name to Change — Courtesy of L Brands/Victoria's Secret, Columbus, Ohio

Courtesy of L Brands/Victoria’s Secret, Columbus, Ohio

The board for L Brands (Columbus, Ohio) has officially approved the Victoria’s Secret and Bath & Body Works spinoff. Victoria’s Secret & Co. will become a standalone, publicly traded company and L Brands will officially change its name to Bath & Body Works, becoming part of the banner and dropping the L Brands moniker.

In early 2020, L Brands and Sycamore Partners (New York) announced a deal for the latter to take a 55 percent stake in Victoria’s Secret. In early May, L Brands and Sycamore announced a mutual termination of the deal, which began stirring in late April due to L Brands reportedly not maintaining normal business operations due to the Covid-19 pandemic.

The spinoffs and name change will become official August 2, according to Retail Dive.

VMSD Staff

Drawing on more than 125 years of history serving the retail design market, VMSD magazine provides retail professionals with the most up-to-date, innovative retail design ideas and industry news through its industry-leading magazine, website, social media channels and bulletins.

click to Comment(Comment)

Up Next

Economy’s “Great Uncertainty” Is Now a Clear Recovery: NRF

Don't Miss

Nordstrom Acquires Minority Interest in Topshop

MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design