Amazon has disrupted retail but can they crack the hair and beauty market?
Retail Focus
APRIL 27, 2021
Last week the news broke that Amazon is launching its first high-tech hair salon in Spitalfields, East London. The salon will feature augmented-reality mirrors allowing clients to virtually experiment with different colours and styles before taking the plunge with real-life treatments. . Brand experience company, Swarm’ s sister company, Folio Mirror debuted Folio Hair at Retail Design (2019) and have been developing the concept and use case ever since.
Let's personalize your content