Nike races into the metaverse with acquisition of NFT studio RTFKT
Inside Retail
DECEMBER 13, 2021
Nike has solidified its frontrunner position in the race to dominate the metaverse with its acquisition of non-fungible token (NFT) studio RTFKT on Monday. Following its recent trademark applications to sell virtual goods in online environments, the move places Nike on a trajectory to being the biggest brand in both real world and virtual environments.
Let's personalize your content