Mon.Nov 09, 2020

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Holiday Email Marketing: A How-To Guide

Jahabow

The holiday shopping season is traditionally a huge revenue driver for retailers, but that’s especially true this year, as many businesses are looking to make up for time lost due to the events of the last several months. Whether your store offers only in-person shopping or you’ve turned to supplement revenue with eCommerce options, holiday email marketing is a surefire way to help boost traffic — and your bottom line.

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Does the UK Government really understand the retail sector?

Nelson Blackley

These are unprecedented times for UK retail. As we approach the last seven weeks of the key Christmas trading quarter, the Government’s latest COVID-19 directive last week means that all ‘non-essential’ retailers across England are now closed and can’t re-open until at least early December. In Wales, Scotland, and Northern Ireland a raft of different restrictions is impacting retailers, whether they are classified as ‘essential’ or not.

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