How Retailers Can Prepare For The Fast Fashion Backlash
RetailMinded
FEBRUARY 17, 2021
Fast fashion, or clothing that is produced cheaply and en masse for disposable use, is on the decline. This means it’s time for a much-needed strategy change for clothing and accessory retailers. In 1989, the New York Times first used the words “fast fashion” to describe the strategy that Zara, a clothing retailer, used to bring designs to life in under 15 days.
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