Primula has launched Signature Blend Mature Cheddar Cheese.
Now available for RSP £1.85, Primula’s latest flavour can be purchased exclusively in 270 Sainsbury’s stores across the UK.
Primula’s latest offering boasts an intense and creamy taste profile, thanks to the British mature cheddar cheese that’s packed into every bite. Not only is Primula’s new flavour the brand’s most intensely cheesy recipe, but it boasts a market-leading 68% cheese content.
The Signature flavour is also the only major spreadable cheddar product that is made with British cheddar and manufactured in the UK.
Primula Signature Blend Mature Cheddar Cheese is high in protein and calcium, making it a tasty and nutritious choice. The squeezy flavour is suitable for vegetarians and is also gluten-free, offering a safe and delectable taste for individuals who don’t eat meat or have specific diet sensitivities.
Gareth Watson, Brand Communications Manager at Primula, commented on the news: “As a brand with 100 years of heritage, Primula is committed to delivering quality and taste that customers can trust. Our dedication to excellence shines through in every product we create, and the Signature Blend Mature Cheddar Cheese is no exception.
“Designed for everyday use, our new flavour adds a touch of luxury to the customer’s daily meals and snacks, capable of elevating breakfast, lunch, and dinner meals with a delicious cheese spread”.
Primula is owned by the Kavli Trust, a charitable foundation, and therefore all profits made on Mature Cheddar will be donated to good causes. Last year, the organisation was responsible for over £3 million in donations to UK charities and local beneficiaries.