Fri.Feb 12, 2021

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JA-DE X TCHAI

T Insights

Aside from client projects, our Tchai Brand Building team has kept a busy agenda as of late in the celebration of our jubilee year. With a passion for ambience and stories we collaborated with artist JA-DE, and came up with an aesthetic homewear goodie for all kinds of environments… (from the bathroom and bedroom to your living room or your home office!).

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How has marketing changed during Covid-19?

Parker Design

Covid-19 hasn’t only changed the way we live and work, it’s also changed the way we do marketing and how audiences behave. Priorities are now different and over the last few months there have been many shifts in focus, with an impact on what audiences need and what they expect from brands, as consumers or employees. Below we look at how Covid-19 has crushed most marketing budgets, made a significant dent in the channel mix, and changed the way we think about language when speaking to audiences.

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HAPPY LUNAR NEW YEAR

T Insights

& 60 years of Tchai! (12 February 2021). Best wishes for a prosperous and healthy New Year from all of us at Tchai! We hope you surround yourselves with family and loved ones as you welcome the Year of the Ox! This year, we combine the Lunar New Year celebrations with another festivity: Tchai embarking on a new decennium, stepping into its 60 year.

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