Culture Kings Opens Las Vegas Flagship

Global streetwear brand Culture Kings (Brisbane, Australia) has opened a 14,000-square-foot retail space in The Forum Shops at Caesars. The store is stocked with more than 18 international brands exclusively designed by Culture Kings, including Carré, GOAT Crew, Saint Morta, and styles from 60 leading third parties.

The Las Vegas locale also includes a recording studio for musical artists, a 75-foot hat wall, live DJs performing daily, a “secret room” featuring sought-after items on the streetwear market, and such in-store activations as game arcades and a half-basketball sharp-shooter challenge.

“The Culture Kings Las Vegas flagship store captures our signature ‘retail-tainment’ ethos and enables us to share the ultimate Culture Kings brand experience with our American audience,” Simon Beard, CEO and Co-Founder of the brand said in a news release. “I’m confident that this one-of-a-kind retail concept will drive growth in-store and online and will accelerate our brand awareness in the U.S.”

“This is a pivotal moment for Culture Kings,” says Jill Ramsey, CEO of a.k.a. Brands (San Francisco), a fashion-brand accelerator working with Beard’s business. “Consumers are interacting with brands on a different level, and Culture Kings is transforming traditional retail into an unforgettable, immersive experience that can’t be replicated. I’m excited to watch the brand take off in the U.S. and globally.”

The brand has eight other locales, all in either Australia or New Zealand. Information about further U.S. locales was not immediately available.