Strandbags rebrands to Strand after 95 years
Inside Retail
NOVEMBER 7, 2022
Trans-Tasman retailer Strandbags has changed its brand name to Strand as part of a multi-year modernisation strategy to attract new customers. The company will follow up the name change by investing in improving customers’ omnichannel experiences including modernising all systems, introducing automation and streamlining operations. Strand Group CEO Felicity McGahan said the brand’s legacy needs to “evolve” and attract a new generation of shoppers.
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