RetailMinded

FEBRUARY 2, 2021

As a marketplace seller, you’re probably familiar with the standard advice for e-commerce marketing: take out ads on sites like Google, issue coupons, and use social media to name just a few examples. But if you’re hoping to be a successful seller, you may want to go beyond the basics. We turned to two experts at DealNews to get their best insider tips on how to market your marketplace store.

Marketing 105

Marketing Advertising Social Media Strategy 105

Contra

FEBRUARY 2, 2021

Since the first UK lockdown our global team have been finding fun ways to stay connected and to keep each other’s spirits up. We started with weekly quizzes which have been a great way to have fun and learn a thing or two but after a year of that you can imagine we started to run out of questions, so we had to get creative with our activities. Our colleagues are multi-talented people who have been sharing their knowledge and interests with the team.

Planning 52

Planning 52

Mike Anthony

FEBRUARY 2, 2021

Most shopper marketers would agree that they strive to create effective activity. Yet what do we mean by effective? Often the measure of effectiveness will be ‘did it grow my sales?’. Whilst this is an admirable goal, is that single measure truly adequate to ascertain whether an activity was effective? Consumer marketers would (typically) set more than one objective for their activity (build loyalty, share, penetration, etc.) so why is this simplistic view of the world still the norm in the worl

Marketing 52

Marketing Planning Management Display 52

Mike Anthony

FEBRUARY 2, 2021

Most shopper marketers would agree that they strive to create effective activity. Yet what do we mean by effective? Often the measure of effectiveness will be ‘did it grow my sales?’. Whilst this is an admirable goal, is that single measure truly adequate to ascertain whether an activity was effective? Consumer marketers would (typically) set more than one objective for their activity (build loyalty, share, penetration, etc.) so why is this simplistic view of the world still the norm in the worl

Marketing 52

Marketing Planning Management Display 52

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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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