“Doing the right thing can be hard”: Lessons from Heaps Normal, Patagonia
Inside Retail
OCTOBER 23, 2022
Last week, purpose-driven business leaders gathered in Sydney to talk shop at the annual Purpose Conference. On day two of the two-day event, a panel consisting of Sean Doherty, head of brand engagement at Patagonia, Peter Brennan, head of brand at Heaps Normal, and Mason Rook, commercial director at The Guardian got together to talk about the power of purposeful brands.
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