Holographic displays offer a cutting-edge and engaging way to showcase your product in a three-dimensional space.
Most Holographic displays use advanced technology to project high-resolution/3D images of your product with the perception of floating mid-air, allowing attendees to observe the product from all angles without touching it.
Integrating holographic displays into your presentation can leave a lasting impression on potential clients.
Today, we will look at various Holographic technologies and help you decide what could visit your next trade show experience.
3D Holograms
3D holograms are advanced visual displays that create a three-dimensional image projected into a space without needing any special eyewear.
Pros of 3D Holograms
3D Holograms provide a visually striking way to capture the attention of prospective clients.
These 3D Hologram displays have remote controls, giving you more flexibility within your presentation to showcase your product while moving around your designated booth area.
With multiple input options, both of these Hologram displays can be placed wherever makes sense for your trade show booth. Their easy-to-move flexibility makes them perfect for any expo event.
Cons of 3D Holograms
3D Holograms come in two basic sizes. The XL displays are a lot bigger. 3D Holograms XL displays ships at a weight of 155 pounds. The weight of the display is tough to ship and could require several loyal employees to help move this display into place.
On the other hand, the regular 3D Hologram display costs around 52 pounds to ship, which is manageable for you and your staff. However, a huge negative for the regular 3D Hologram display is its lack of a pre-mounted USB stick with demo content.
The supported file formats of both of these displays are different. The regular 3D Hologram can only support uploads from formatted files such as mp4, avi, MPEG, H.264, and VC-1. While the 3D Hologram XL has several supportive filing formats, it can upload into a Holographic image with even video and audio capabilities.
Glasses-Free 3D Digital Signage
This advanced technology is a hassle-free 3D technology that requires no bulky or uncomfortable 3D Glasses to be able to see the advancement of the technology.
This technology allows screens to project 3D images that can be seen with the naked eye. It typically involves lenticular lenses or parallax barriers that direct light from the screen in such a way that it creates a stereoscopic effect.
Lenticular Lenses or Parallax Barriers are the two main techniques for glasses-free 3D displays.
Lenticular lenses use multiple magnifying lenses that direct light from the screen to the viewer’s eyes at different angles.
On the other hand, Parallax barriers have slits that allow each eye to see a different set of pixels, creating what is called a stereoscopic effect.
Pros of 3D Glasses-Free Digital Signage
One of the obvious benefits we’ve mentioned is that physical glasses are not needed to see the 3D effect. This makes it tangible for any patron walking by to glance at a high-quality 3D image without the hassle of putting on or cleaning a pair of glasses.
Another obvious benefit of this type of technology is how it separates you from your friendly competition on the trade show floor. Many trade show booths won’t have 3D Glasses-Free Digital signage, so naturally, this becomes a memorable moment for you and your brand on the trade show floor.
There’s no denying that 3D Glasses-Free Digital Signage will be expensive upfront but could become a cost-effective purchase over time due to its reusability factor and lack of maintenance cost if kept in good condition.
One of our favorite benefits of having 3D Glasses-Free Digital Signage is it allows designers to be more creative with their visual content without worrying about any other limits, such as glasses. This could open your brand up to some creative aspects you wouldn’t normally think about.
Cons of 3D Glasses-Free Digital Signage
As we’ve stated before, 3D Glasses-Free Digital Signage has an expensive upfront cost. Ranging from anywhere from three thousand to ten thousand for this uniquely advanced digital signage.
Outside of the cost factor, which is a big one, 3D Glasses-Free Digital Signage has an optimistic challenge.
With many glasses-free 3D technologies, optimal viewing angles are often limited, potentially leaving potential clients in the dark about your product.
There is no denying that glasses-free 3D technology is still evolving and changing with the up-to-date technology. Depending on the specific method used, lenticular lenses, or parallax barriers, the quality of the 3D imagery can vary a lot.
Projection Mapping
Projection mapping, also known as video mapping or spatial augmented reality, is an advanced technology that turns objects, mostly irregularly shaped, into a display surface for visual projection.
This state-of-the-art technique can transform anything from small indoor objects to large-scale buildings into interactive 3D displays.
Pros of Projection Mapping
One of the main benefits of projection mapping technology is the ability to transform any surface into a dynamic video display. In the past, this technology has been used to project images onto buildings, theatrical stages, and anywhere with a flat surface.
Unlike traditional displays confined to screens or tablets, projection mapping can adapt to any shape or size, offering incredible flexibility in showcasing your product.
Another huge benefit of projection mapping is its cost-effectiveness compared to most LED screen products or other digital displays. Projection mapping can also be reused, which is incredibly helpful if you’re showcasing it at several trade show events.
Cons of Projection Mapping
While compared to LED screens, projection mapping requires high-quality projectors with specialized software, which could be expensive depending on the quality.
Another negative is that effective projection mapping depends on the environment, so if your venue doesn’t have a flat surface or even has a high volume of light pollution, prospective customers may find it hard to see the image.
Outdoor settings can be challenging due to weather conditions and uncontrollable light sources.
The projector setup could be very time-consuming, and precision alignment is essential for the image to look perfect.
Even if you align the projector at the perfect angle, many other factors, such as limited viewing angles and natural shadow play, could hinder this technology.
Projectors and other similar technology used in projection mapping can have issues such as overheating, bulb life limitations, and general wear and tear. Regular maintenance check-ups and potential replacements are necessary, which can only increase the cost of this technology.
As you prepare for your next trade show or expo, consider adding holographic product displays to advance your brand’s perspective.
It’s your job to stand out from your competition but to do so; you have to pick the right technology for you and your brand.
We hope this summary of all the technological advancements could be the key to your next trade show event.
For more insights and award-winning event strategies, contact our team of event specialists to design the perfect exhibit to amplify your brand. Connect with a team member here or give us a call at 972-734-8585.
