A multi-brand designer jewellery marketplace platform has launched online in Australia aiming to facilitate “hassle-free jewellery shopping”.

Founded by Miranda Gillespie and Hannah Bowden, the virtual boutique sells a range of statement jewellery, ready-to-wear pieces and bridal designs in thousands of styles from emerging designers.

“Our mission has been to curate a collection of unique and hard-to-find pieces unlike anywhere in the world, while also providing a seamless shopping experience,” said Gillespie.

Bowden added independent fashion jewellers have “transformed the jewellery landscape” in the last decade.

“We were finding it increasingly frustrating to wade through mass-market pieces in search of truly distinct designs, so we wanted to bring independent designers together in one easy-to-shop platform.”

The website will also sell from “cult-jewellery” labels such as Deepa Gurnani, Elizabeth Cole and Ottoman Hands.