Headlines

Macy’s to Sell Toys “R” Us Merchandise

The move is part of a strategy to attract Millennial shoppers

Published

2 years ago

November 15, 2021

Macy’s to Sell Toys “R” Us Merchandise — Shutterstock

Department store Macy’s (New York) has entered a partnership with WHP Global to offer Toys “R” Us products to shoppers, reports Forbes. WHP has a controlling interest in Toys “R” Us parent company Tru Kids Inc.

“Toys “R” Us is a globally recognized leader in children’s toys and our partnership allows Macy’s to significantly expand our footprint in that category, while creating more occasions for customers to shop with us across their lifestyles,” said Nata Dvir, Macy’s chief merchandising officer.

Macy’s will roll out Toys “R” Us stores inside more than 400 of its department stores next year.

The agreement allows Macy’s to offer private label as well as nationally branded toys from the toy retailer to attract Millennial moms. Macy’s will also participate in co-marketing efforts like the upcoming Macy’s Thanksgiving Day Parade.

Jennifer Acevedo

Jennifer Acevedo is the editor-in-chief and associate publisher of VMSD magazine.

click to Comment(Comment)

Up Next

Casper Sleep Sold to Private Equity

Don't Miss

Burger King Parent Buys Firehouse Subs

MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design