Creative Displays Now
MARCH 4, 2024
What Is Retail Advertising? Retail marketing, or retail advertising, includes various tactics to spread awareness to your target audience and increase sales — from old favorites to newly launched goods. There are three primary types of retail marketing. Create a seamless checkout process.
Inside Retail
MAY 5, 2022
Shoppers are using a multi-channel approach to satisfy their needs – and this seismic shift, from both a consumer as well as a marketing perspective, has seen a huge increase in competition across every marketing channel in the customer journey. .
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Inside Retail
JUNE 28, 2021
The result is mounting pressure for retailers to deliver hyper-personalised, concierge-like shopping experiences with efficient handoffs between departments and channels before, during, and after a purchase. While 88 per cent of retail marketers share integrated tech stacks with advertising teams, this alignment alone is not enough.
Inside Retail
AUGUST 7, 2021
Customer retention rate. Customer retention rate (CRR) is a foundational metric for retail marketers. CRR can help retailers determine how effective their marketing strategies (such as loyalty programs) are with attracting new customers versus keeping the ones they already have.
Inside Retail
FEBRUARY 8, 2022
Encouragingly, Emarsys’ Power to the Marketer research found 46 per cent of retailers are turning to more web personalised technologies this year which will play a major role in customer experience, CRM, and customer retention. How retailers are getting personal.
Retail Focus
JUNE 28, 2022
If you work in retail marketing, you are probably already familiar with the concept of virtual retail events. These are online-only events (that may be broadcast from your in-store location) designed to publicise a sale, launch a new product, or increase customer retention.
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