Benetton Enters Resale with Depop Collab

United Colors of Benetton (Ponzano Veneto, Italy) is among the apparel retailers jumping into the second-hand shopping marketplace with a collaboration with Depop, reports WWD. Depop, which specializes in vintage merchandise, is a peer-to-peer resale market and Gen Z favorite.

Depop sellers from the U.S. and U.K. have reportedly curated a collection of rare vintage Benetton pieces. The collaboration will “help extend the lives of some of Benetton’s most covetable garments” while allowing both companies to strengthen their commitment to “speak up about social issues and dismissing norms.”

A video created by both brands and shared on social media promotes the collaboration and highlights sellers “talking about what they stand for.”