Asian grocery store, Tian Tian Market, which opened in Wembley Park earlier this month (February 2024), has reported a 30% surge in foot traffic over the Lunar New Year weekend, compared to average weekday figures.
Tian Tian signed a 15-year lease with Quintain for the 4,268 sq. ft unit and has enjoyed footfall exceeding all expectations for the entire month of February.
Located close to BOXPARK Wembley and the National Stadium, since opening, the store has quickly become a popular destination for both locals and visitors. Its emergence as a bustling hub during the festive Lunar New Year period, underscores the importance of cultural events in driving local commerce and creating a sense of belonging.
This expansion of Wembley Park’s retail offering reflects Quintain’s ongoing efforts to welcome independent businesses and brands, aligning with their strategy of diversifying the neighbourhood’s offerings.
Emma Tai, Founder at Tian Tian said:
“In the spirit of Lunar New Year, our Wembley Park store has meticulously curated a special collection embodying themes of prosperity, luck, and good fortune. Customers are invited to immerse themselves in the festive ambiance, exploring unique products tailored to welcome the auspicious Year of the Dragon.
“With our prime location and compelling offers, we anticipated a surge in foot traffic during this celebratory period. The Wembley store is set to become the preferred destination for both locals and visitors, providing quality products and an unforgettable shopping experience.”
Richard Poyser, Head of Retail Leasing and Asset Management at Quintain, said:
“We are thrilled to welcome Tian Tian Market to Wembley Park and see its immediate success during the Lunar New Year celebrations. At Quintain we work to ensure our ground floor retail spaces align to the community living in the local neighbourhood. Curation of retail is something we take feedback on constantly from visitors and residents and we were delighted to welcome Tian Tian as it was a clear favourite for our Quintain Living residents, in particular.
“Residents at Quintain Living are diverse and with 123 nationalities identified and the top four being British, Chinese, Indian and Italian our retail strategy has worked hard to reflect this.”
