Talking Retail Grocery and product news for independent retailers
Available now, Curiosities have a recommended retail price of £1.50 per 110g bag.
The HFSS-compliant sweets are made with 30% less sugar, real fruit juice and natural colourings and flavours.
Curiosities come in two contrasting themed packs: By the Sea, which carries marine-life shaped jellies in lemon, orange, and strawberry flavours, and In the Snow, containing berry-flavoured sweets in arctic shaped characters such as penguins, polar bears and walruses.
The back of the packs provide “entertaining” animal facts, along with a QR code that takes users through to a microsite where they can learn more about the themes and even create their own augmented reality creature.
The launch will be supported by social and influencer campaigns and sampling.
Lauren Potter, senior brand manager at Fruittella, said: “This expansion of the beloved Fruittella portfolio caters to parents with four- to 12-year-olds who are searching for an all-natural treat for the family with an added interactive twist – with the quality assurance that comes from a trustworthy household name.
“By The Sea and In the Snow are only the beginning of a multiverse of fun from Fruittella Curiosities, so watch this space!”
