Accent Group plans to open four Hoka stores in three states this year, including the brand’s first Australian freestanding concept store, which will open next month at Westfield Bondi Junction. 

Along with DFO Brisbane and a pop-up this week on Little Bourke Street in Melbourne, there will be a concept store launching in Chadstone in December. 

“Hoka is positioned for its next phase of growth with a portfolio of new store openings marking an important strategic next step both from a sales and brand marketing perspective,” said Hamish Allison, Accent Group’s GM of performance division. 

“The stores will add considerable value by ranging the full breadth of the HOKA line including footwear, apparel and accessories, whilst helping communities connect with brand ambassadors, athletes, product experts and each other.”

The new Hoka stores will combine modern design with natural materials that represent the brand’s heritage, as well as interactive aspects and 3D digital foot scanning technology, which will assist customers in selecting the perfect size and style for their demands.