Do you know how PR can change the dimension of your sales regardless of what product or service you are offering during and after a life event? It can help your business to grow by showing the consumer why your service is more unique than your competitors.
When it comes to attracting new consumers, you need to understand that the PR team is the one that coordinates every strategy after communicating with different departments to create a buzz-worthy ad campaign.
The campaign can be a live concert, free giveaway campaign, competitions, or passively advertising by sponsoring other events.
Let’s discover how hiring an expert on public relations or having a separate PR team before planning a live event can make your concept a reality.
Determining Target Audience for an Event
You need to figure out what you want to achieve through an event, who you want to connect with, and what kind of and how many of the consumers, media, influencers, or investors you want to attract. This will provide you with overall insight into the event and how to proceed things.
Without the correct PR direction, you’ll feel lost midway and mostly reach the wrong audience or consumers.
Boost Customer Interest in Your New or Existing Product
You must research the current trendy fun activities and connect them with your product. Engaging with the audience at your event is your ultimate goal, so enjoy spending time at the event.
This way, the interest in using a new product will increase, and different sports and contests help to attract new consumers, and they will remember your products when they’ll enjoy the event.
There is no way you can achieve that by communicating with the public. Even when you want to understand your consumers, you need the help of a professional PR.
Executing the Plans of an Event From A to Z
To make your dream event come true, you need a team of experts. Working with an efficient event PR team will ultimately lessen your workload, and the quality of every work will be much better.
For example, you need a public relation manager to reach media people and sponsors, an expert event planner to take care of the decoration, and a marketing strategist to manage media exposure and market research before and after the event. Only an expert PR officer can plan and divide the workload depending on the efficient workforce.
Your public relations team will also take care of the detailed checklist of your event. The checklist usually has the name of the event, date, location, time, ticket price, website/Facebook page/ portal where people will buy tickets, highlights, and activities of the event.
Attracting Potential Employees by Creative Features
A live event of any company reflects their creativity, technological advances, and opportunities for the growth of their employees. So, such an event can be a potential channel to attract new and talented candidates. Your responsible PR team can think of a suitable plan for them as well.
Try to Achieve Positive Media Attention and Their Requests
You must have a message or motto with the name of the event. Audiences often find an event thrilling and exciting by the message you choose and when it resonates with them.
The press kit is crafted for the press people who attend the event. It contains background information, a short discussion about the event, the website, event links, and pictures.
You want all the media persons and your target audience to attend the program. In that case, you must schedule the event at a time that is convenient for everyone. It can be in the evening or start in the afternoon. This timing is better as people can finish their office and visit the event.
Mitigate Any Negative Impression by the Company
You need to tell people the story behind the event. It is a crucial aspect that you write the press pitch as it is as important as writing a sponsorship pitch. With a story, it is easy to catch people’s attention with an emotional connection and mitigate any previous mistakes by the company.
Your PR specialist can help to tackle such sensitive events as well.
Expand the Business by Attracting More Investors
Your live event can turn out to be an amazing opportunity to create new business clients. Therefore, PR focuses on publishing the event news on all social media platforms.
Nevertheless, you need to make sure that you send official invitations to important people, for example, shareholders and investors, to show them their scope to invest and grow money.
Furthermore, you may also display the growth of the company and answer inquiries from the shareholders to ensure that all of them are on the same page.
Helping With the Decorations
Let us tell you the most common and easy marketing strategy PR experts follow at an event. While decorating the venue, you just have to ensure that you put the ten best product brand names in every corner of it so that they are easily visible.
It can be in the banners, in the brochure, and even on the pen, you are giving away for free. The more they will see the names, they will remember them and buy your product because, in a self-full of products, only your product’s name is familiar to them.
Planning Your Follow-up Research
You can call a PR event successful only when the outcome of the event starts to show. In your team of PR, there will be another group to conduct market research on how the event impacted the consumers, how the sales curve is going, and how much buzz your event has stirred in social media.
What Type of Events Need PR?
In most cases, live events arranged by a corporate company are not always related to advertising products. In a few cases, they become a mode of communication between various prospective clients and investors, raising brand awareness and telling people about their new innovations.
Depending on the purpose your company wants to fulfill, you can arrange any one of the different PR events mentioned below or all of them in various timelines.
Product Launch
Although you can launch a product by simply press releases, it is better that you do it with a live PR event. Traditional press releases only inform the media about the attractive features of the product. However, people do not actually know how it feels or works or the function of it.
On the other hand, a live press release program with few stalls about the product can help the media people, experts, and a few regular consumers to know about the product, and they may also provide useful insights about the new product. You can take the VIP Launch Event of Sephora, for example, and see how they have covered the whole event.
In such events, you can also invite social media influencers so that they can spread the word to their followers and create organic crowds and interest in your product search and use. And to reach the influencers, you need the help of PR.
Brand Activation
It is another form of event that relates to engaging consumers and reviewing the answer before finally activating a brand. In this scenario, the marketing and branding department of the company needs to have clear answers to the following questions with the help of a PR expert:
- Who is your targeted consumer?
- Why would they want to use your product?
- What are the special features of your product?
- Why is your product more exceptional than the other products in the market?
- Do you have any plans to continue follow-up after brand activation? How?
Among the other crucial skills PR professionals are skilled at, communication comes at the top of the list. After making sure that you have done your market research, the PR team will take the responsibility to spread the word with confidence, and you can proceed with your brand activation.
Contests and Giveaways
If your company is low on budget, you can think of an online event with contests and giveaways for free products. It is guaranteed that nobody knows better how to grab people’s attention than public relations professionals.
Therefore, with the help of PR, you can attract your potential customers by aligning them with their interests and making them try your new products.
Conclusion
We hope we can help you understand why you need the help of public relations to arrange a live event that will attract and encourage more people to buy your products and use your services. However, it is up to you whether you can make the most out of it or not.
You must keep in your mind that to reach your target sales, you must convert your ideas from concept to reality, and you will see the results of how PR can help bring your live event to life. Moreover, always consider that you have to push your business forward to make it bloom.
