Fashion retailer Harrolds will launch a concept store in Melbourne’s fashion district, Chadstone, on October 11. 

The expansion is the brand’s first new space in eight years and the second Harrolds location in Victoria after it relocated to 101 Collins Street in 2005. 

Menswear labels including Amiri, Thom Browne, Rick Owens, Yohji Yamamoto, Stone Island, and Casablanca can be found in the store.

“Opening the concept store in Melbourne’s renowned fashion destination was selected to position ourselves as the number one destination for luxury in Australia,” said Harrolds MD, Ross Poulakis.

“We see this expansion as a significant opportunity to cater to the discerning people of Melbourne and the premium Chadstone shopper.” 

Along with key menswear brands, the new Chadstone store will feature a collection of womenswear and accessories labels such as Amina Muaddi, Manolo Blahnik, and Alexander Wang.

Harrolds closed its Pacific Fair, Gold Coast, facility in 2021 after months of negotiations with landlord AMP Capital failed.