Why mattress disruptor Koala is getting in bed with homewares

Koala's new 'Live Like a Boomer' campaign has divided opinion.
Koala’s new ‘Live Like a Boomer’ campaign has divided opinion.
Mattress and furniture disruptor Koala has expanded into a new category, launching a range of Australia-inspired homewares that showcase its take on fast furniture. Koala CEO and founder Mitch Taylor says the new range of cushions, rugs, and throws is indicative of the business’ approach to product design: using recycled plastic bottles and certified responsible woo, to create products designed to be used. “Homewares as a category is traditionally the pinnacle of ‘fast furniture’, so the

This content is for IR Pro subscribers only.

Subscribe now to unlock an all-access pass.

IR Pro - monthly

$5 +GST for the first 30 days. (Auto renews at $28+GST per month.)
  • Unlimited news access
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now
MOST POPULAR

IR Pro - annual

$312 +GST per year. (Auto renews annually.)
  • Unlimited news access
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now