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Indonesian designers discuss the rise of modest fashion at NYFW

Inside Retail

SEPTEMBER 16, 2022

Following the show, Vivi Zubedi, who runs her own eponymous modest fashion range, and Pasoari Widiastuti, brand manager at Erigo X, joined Ben Parry, dean of fashion at Parsons School of Fashion, in a panel discussion about the rise of modest fashion and some of the unique characteristics of Indonesian design. Decoding fashion.

Fashion 130
Fashion Design Target Market Engagement 130
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The rise of Sheike: From Sydney market stall to style authority

Inside Retail

APRIL 5, 2022

How has the brand managed to stay relevant and continued to appeal to its target market over all that time? Younger women are often introduced to the brand through their mother’s love for the brand, so we see a lot of mothers and daughters shopping together. Hopefully, June.

Marketing 130
Marketing Planning Space Engagement 130
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