Australian fashion house Shona Joy is continuing its international expansion with the first physical retail location in the upmarket Bloomingdales department store in Dubai. 

Housed inside Dubai Mall, the store offers items from the brand’s ready-to-wear collections as well as its event wear label La Lune. 

“Bloomingdales has been a long-standing partner and supporter of the brand, with our following in the Middle East continuing to grow,” said COO of Shona Joy, Danielle Millar

“We have a strong connection to our customers in Dubai – with the location offering the perfect backdrop for our eternal Summer mentality, this space felt like a perfect fit.” 

In 2020, Shona Joy made its first entry into athleisure with the SJ Sport collection. The 22-piece collection featured sporty and modestly branded tees, tanks, and sweatshirts in soothing neutrals.

this is the brand’s first new store to open in 10 years.