Independent lifestyle boutique, Lark London, has opened its first store outside of London at Woking’s Victoria Place. The 1,558 sq ft space on 7 Commercial Way showcases the brand’s signature Scandi-inspired style and features over 300 small independent brands, including The Aromatherapy Co., My Doris, and Ortigia Sicilia.
Founded by Dominic and Priya Aurora-Crowe, Lark London was created to fill the gap in the market for affordable, independent lifestyle boutiques. Accessibility is a core focus of the brand, and the new Woking store offers high-quality products at three different price points, catering to a range of budgets. The store’s location on Commercial Way provides easy access to the town centre and train station.
Dominic and Priya Aurora-Crowe, owners of Lark London, said: “Expanding our brand has always been a goal of ours, and we are so proud to be opening our first location outside of London in Woking’s Victoria Place. As a family-owned business, our values are centred on a sense of community, affordability and accessibility for everyone, which we strive to represent through our brand, and we believe that our new home in Woking reflects this.”
John-Paul Jackson, Centre Manager for Victoria Place, expressed excitement about Lark London’s opening, stating: “We are hugely excited that Woking has been selected as Lark London’s first location outside of London. As a town, we strive to curate unique and high-quality shopping experiences for locals and visitors alike, which Lark London effectively provides. We feel sure that this new space will succeed just like other community-focused operators have in Victoria Place.”
The news coincides with the anniversary of the destination’s launch, with the significant regeneration initiative celebrating one year since it officially opened its doors and welcomed a number of leading brands including M&S, Moss Bros. and Skechers.
