Armani Beauty has opened a flagship in China in the city of Hainan, following the December debut of the first one in Shenzhen.

The 140sqm flagship store features a ‘conveyor belt’ called Red River, displaying cosmetic products from brands such as Power Fabric Foundation, Lip Maestro Satin, Lip Maestro, and Lip Power, as well as the brand’s fragrance collections including Acqua di Giò, Armani Code, Sì, and My Way.

In addition, customers can visit The Emotion Lab, where they can express their feelings on an interactive screen with inks and calligraphy brushes to unveil the Armani/Privé scents that fit their mood.

Face Maestro, a digital make-up artistry service, helps people discover their individual beauty experience with more than 200 bespoke looks using digitally driven make-up artistry recommendations and techniques.

Customers can also benefit from a one-on-one make-up session with an Armani beauty ‘face designer’.