Skechers Makes Further Strides in Ireland

Skechers (Manhattan Beach, Calif.) has opened a flagship store on Dublin’s Grafton Street. Joining its concept store on Henry Street and four retail stores in greater Dublin, the new, 10,000-square-foot location is designed to present Skechers’ offering and comfort technologies in one of the country’s most highly trafficked districts, the retailer said in a news release.

Displaying Skechers’ assortment of shoes, coordinating apparel and accessories, as well as a dedicated performance shop, the new destination at 13-14 Grafton Street mirrors the brand’s premier retail stores while catering to local styles. The store sports a reimagined mid-century modern design with state-of-the art technology, including digital screens and colorful lightboxes presenting its latest marketing.

“Skechers has an established network of stores across Great Britain and Ireland, and we continue to invest in key markets like this on our path to reach $10 billion in annual sales by 2026,” says David Weinberg, Chief Operating Officer of Skechers. “This flagship destination adds dimension to our brand—building excitement and driving our comfort message home in a district that makes big impressions on consumers. We believe this new store’s an ideal centerpiece—ready to captivate and drive growth across Ireland and Northern Ireland as well as Europe.”

The flagship store joins 111 Skechers retail stores across Ireland and the U.K. Consumers can also find the brand’s collections at over 525 Skechers stores in the United States and more than 3800 other international stores.