Outdoor apparel and equipment brand Macpac has expanded its footprint in Sydney with a new store at Westfield Bondi Junction, the brand’s 53rd in Australia. 

According to Cathy Seaholme, Macpac’s MD, one of the features of the Bondi Junction store is large fitting rooms for consumers to confirm their preferred gear options.

“Our Bondi Junction store will proudly showcase elements from our new brand toolkit,” said Seaholme. 

“Our recent successful brand relaunch took the outdoor market by storm. The new brand received numerous accolades, including a prestigious Cannes award for the globally viral television ad.”

According to Macpac, it is working with a New Zealand design agency to ensure that the new store ideally matches the brand’s heritage, improved business values, and product durability.