Womenswear brand Forever New is opening three flagship stores in Kuwait as part of its strategic partnership with fashion conglomerate Apparel Group.

The collaboration will also expand Forever New’s online presence to 6thStreet.com in the UAE.

Founded in Melbourne in 2006, the brand is known for its wearable and timeless collections that celebrate modern femininity, with over 400 retail and concession stores globally and over 30 million visitors to its websites each year. 

“We’re proud to partner with the Apparel Group to further expand our presence in the Middle East,” said Dipendra Goenka, CEO of Forever New.

“With extensive omni-channel capabilities and a strong focus on the customer, the Apparel Group will help deliver an exceptional shopping experience for our Forever New customers in Kuwait.” 

Neeraj Teckchandani, CEO of Apparel Group, said the partnership reflects the group’s commitment to elevating the fashion landscape in the GCC.

“Forever New’s timeless elegance and contemporary designs are a perfect fit for our market, and we are confident that the brand will be warmly embraced by our customers.”